Maximizing Retail Environments with 3D – A possible solution to improving sales for home electronics stores is offered by YCD, who have collaborated with Philips to create turnkey 3D display setups for in-store promotion. YCD’s MuVi (Music Video) system and RadioPoint content management and delivery platform is melded with Philips WOWvs 3D technology, which does not require special glasses. A Philips rep said “3D is the new exciting marketing tool for retailers to attract consumers’ attention in media-rich environments such as shopping malls.” Multi-layers of 3D content in real-time may be managed and inserted using standard PCs.
Texas Instruments Announces Audio Innovations in New Chips – TI Inc. says that its new Aureus(TM) generation of DSPs is the first AV receiver (AVR) implementation approved for both Dolby TrueHD and Dolby Digital Plus, bringing high-quality surround sound from the movie theater to the home theater as it was originally intended to be heard. Manufacturers can now provide hi-def Dolby surround sound from HD DVD and Blu-ray players, recorders, and home-theater-in-a-box systems. Features include decoding of up to eight discrete channels of lossless 192K audio delivered synchronously over v1.3 HDMI cable. A Dolby spokesman said the AVR chips will provide outstanding audio performance and the flexibility to decode multichannel broadcasting programs as well as current and next-generation optical media.
A single Aureus DSP chip offer full performance decoding as well as additional post-processing at the native sample rate without downsampling. The audio bitstream can be post-processed in real-time to suit the user’s setup and listening preferences. Its performance audio framework enables manufacturers to easily plug in different post-processing modules from TI or third parties, including Dolby ProLogic IIx, Dolby Headphone, Dolby Virtual Speaker, Audyssey MultEQ XT, Neural-THX Surround, SRS Circle Surround II and THX Ultra 2.
